Totango

NOVEMBER 27, 2023

It’s important to spend time analyzing your data to understand why your customers are making certain choices and determine what elements of the health score are most important to retaining and growing your customer base. However, a customer’s health score is constantly shifting.

Customer Success 105

Customer Success Touchpoint Customers Insights 105

SurveySensum

DECEMBER 29, 2021

It also helps them prepare more efficient marketing and sales campaigns. . Basically, the purpose of dividing customers is to determine how to relate customers in each segment to maximize the benefit of the business. In addition, it helps companies to obtain a more profound understanding of customers’ choices easily. .

Customers 52

Customers Marketing Feedback NPS 52

ChurnZero

AUGUST 13, 2021

[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.

Customer Success 98

Customer Success Webinar Communication Interaction 98

Influitive

OCTOBER 21, 2015

Brands that focus on developing personal relationships with customers and driving engagement across their lifetime are better able to win, serve and retain customers. Advocate marketing, along with stronger customer success programs, ensures we can do that.”. Companies can benefit from ad-hoc acts of customer advocacy.

B2B 99

B2B Marketing Social Media Advertising 99

ChurnZero

AUGUST 13, 2021

[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.

Customer Success 52

Customer Success Webinar Communication Interaction 52