Currency Alliance

FEBRUARY 26, 2019

So, in summary, there is a lot to consider as you review each element of your loyalty program design, but finding the sweet spot between aligning with current business goals and meeting customer expectations will likely drive a very significant boost in ROI. Choice Hotels’ Smart Privilege scheme is another good example.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. In exchange for their data, and for receiving periodic marketing, customers expect to be: recognized (emotional value). rewarded with loyalty points (transactional value). They may be worth.5

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

JUNE 19, 2019

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49