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Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Sales revenue Business health is invariably measured by revenue. But measuring your sales revenue accurately can tell you a lot more. Ideally, your sales revenue must exceed your investment to generate that revenue.

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The complete guide to social media management for modern businesses

BirdEye

It’s especially important for local businesses looking to connect with their communities and grow their customer base. It involves creating content, scheduling social media posts, responding to comments and messages, tracking analytics, developing strategies, and engaging with customers on various channels.

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

. “The biggest mistake companies make evaluating and purchasing customer care software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. That being said, the vast majority of CRMs are perfectly suited towards customer retention. Why does this happen? Matthew Morgan.