Remove Customer Centricity Remove Customer Change Remove Customer Insights Remove Voice of Customer
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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52
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Customer Experience Leaders & Laggards – What’s the Difference?

Customer Alignment

We work with companies just starting out in Customer Experience as well as those who are more advanced along their Customer Experience path. We have built our Customer Experience ‘principles’ based on what we have seen over the last 15 years. Leverage existing insight. Continually listen to customers.