Remove Customer Centricity Remove Customer Change Remove Feedback Remove Voice of Customer
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Customer Experience Leaders & Laggards – What’s the Difference?

Customer Alignment

track in eliciting customer feedback and are more likely to respond to individual customer’s feedback, than leaders. This ‘responding to feedback’ is one area where we can see laggards as a group doing more of, than leaders. They are perhaps not measuring and acting upon the right things.

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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

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