Customer Engagement Hospitality Rewards Programs Social Media 
CSM Magazine
FEBRUARY 1, 2024
Customer service is a broad term that covers a large number of tasks. It may include everything from answering phones at a hotel to providing social media support for a large corporation. A restaurant can hire the greatest chef in the world, and still have poor reviews because of the service the customer receives.
Currency Alliance
APRIL 15, 2024
Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.
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Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.
Currency Alliance
FEBRUARY 26, 2019
The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.
Currency Alliance
MARCH 21, 2019
At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program. Definition: typically an online store which aggregates your loyalty program rewards, so that customers can spend your loyalty points with you, or with your partners.
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