Storyminers

AUGUST 21, 2018

To customize your customer experience, you may need to devise a social media strategy that crosses multiple platforms and has a unique approach for each one. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Take Out Print Ads. Create an in-Store App.

Customer Experience 49

Customer Experience Social Media Advertising Return on Investment 49

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Storyminers

AUGUST 21, 2018

If you want to reach an older generation, then a magazine geared toward that age group is a good choice. AARP has launched a print and online advertising campaign geared toward older executives and getting them to invest in their futures. Encourage your customers to download the app and then track their purchases.

Social Media 40

Social Media Customer Experience Advertising Return on Investment 40