CSM Magazine

MARCH 14, 2022

According to research done by Forbes, companies who have customer-centricity in their marketing strategies profit 60% more than those who don’t. To become customer-centric, it’s important you first understand the core needs and wants of your potential buyers.

Customer Centricity 98

Customer Centricity Loyalty Programs Loyalty Financial 98

CSM Magazine

NOVEMBER 22, 2023

This seamless integration ensures a smooth payment experience for customers. Customer Loyalty and Promotions: Businesses can use Paysafe cards as part of loyalty programs or promotional campaigns. They can offer these cards as rewards or incentives, encouraging repeat business and customer engagement.

Banking 52

Banking Financial E Commerce Retail 52

CSM Magazine

SEPTEMBER 1, 2021

Most importantly, it should be customer-centered. Reward Loyal Customers. Customers who engage exclusively via social media should be rewarded. To keep these customers delighted, you can offer a loyalty program. Engage with Social Influencers. For extra impact, send it by snail mail.

Social Media 93

Social Media Customer Service Exceptional Customer Service Loyalty Programs 93

CSM Magazine

OCTOBER 25, 2023

Comprehensive training is essential for effective customer engagement. Some of the key components that all good training programs should cover are: Product Knowledge The first thing to ensure is that all staff are well-versed in the intricacies of the products they sell.

Exceptional Customer Service 52

Exceptional Customer Service Retail Customer Service Social Media 52

CSM Magazine

OCTOBER 4, 2023

For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59

Loyalty Banking Airlines Travel 59

CSM Magazine

SEPTEMBER 27, 2023

Personalization is a critical aspect of marketing, and metaverse helps collect customer data essential in customizing advertisements. Moreover, businesses can initiate a loyalty program by awarding customers who shop more or inviting other shoppers to the space.

Technology 59

Technology Tourism Travel 2030 59

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can watch the Loyalty Debate in full here.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Michelli Experience

OCTOBER 24, 2017

Market with a positive message and build loyalty programs anchored to doing good in the world. Shelagh points out that Allure magazine moved away from the term “anti-aging” because of its negative connotations. A Consultant’s View.

Loyalty 63

Loyalty Magazine Consulting Loyalty Programs 63

CSM Magazine

JANUARY 10, 2023

As online betting continues to grow in popularity, betting sites will likely continue to rely on their cutting-edge UI and UX designs to keep customers engaged and satisfied. With access to customer data such as betting trends, betting sites are able to customize promotions and discover betting preferences of their customers.

Technology 52

Technology Customer Experience Loyalty Programs User Experience 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

AUGUST 4, 2022

Understanding these channel-shifting shopping habits of younger consumers is vital for retailers as they refactor their customer engagement strategies in the post-pandemic era. Digital experience is very important to this group and rates second only to price as the biggest driver of customer satisfaction.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

CSM Magazine

JANUARY 10, 2023

It doesn’t matter if you are offering the most attractive bonuses or new games—if customers don’t have a top-notch experience with your service, they won’t come back. From incorporating live chat and replies within 24 hours, to outstanding customer loyalty programs – these ten tips will help ensure excellent player satisfaction.

Omnichannel 52

Omnichannel Customer Service Representative Customer Satisfaction Customer Relationships 52

CSM Magazine

APRIL 30, 2024

Point of Sale (POS) Systems POS systems capture transactional and interaction data in brick-and-mortar retail environments, which can be synced with other customer data sources. Content Management Systems (CMS) A CMS can track customer interactions with various content types and help in personalizing the content to improve engagement.

E Commerce 52

E Commerce Technology E-support Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Customer loyalty programs.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

CSM Magazine

DECEMBER 8, 2022

After having an amazing customer experience, 88 percent are likely to make a repeat purchase, 82 percent are likely to recommend to friends or family, 68 percent are likely to join a loyalty program, and 63 percent said they are likely to write a positive review.

Retail 52

Retail Customer Experience Loyalty Programs Omnichannel 52

Storyminers

AUGUST 21, 2018

To customize your customer experience, you may need to devise a social media strategy that crosses multiple platforms and has a unique approach for each one. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Take Out Print Ads. Create an in-Store App.

Customer Experience 49

Customer Experience Social Media Advertising Return on Investment 49

Currency Alliance

SEPTEMBER 5, 2018

better customer engagement. Ownership of the program had passed from the expensive middleman, to the self-interested lead brand, who also retains considerable margin. Virgin Red – highly commended at this year’s Loyalty Magazine Awards[ix]- could have cost around $0.6m[x], solved a number of problems with V1.0:

Loyalty 36

Loyalty Consumers Brands Airlines 36

Storyminers

AUGUST 21, 2018

If you want to reach an older generation, then a magazine geared toward that age group is a good choice. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users. Encourage your customers to download the app and then track their purchases.

Social Media 40

Social Media Customer Experience Advertising Return on Investment 40

CSM Magazine

DECEMBER 14, 2015

Pointing to this disconnect and the need for brands to contextualize each customer engagement, study findings reveal: While 66 percent of marketers rate their efforts at personalization as “very good” or “excellent,” just 31 percent of consumers report companies are consistently delivering personalized, cross-channel experiences.

Brands 40

Brands Customer Experience 2015 Loyalty Programs 40

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Now, think about the full range of a customer’s spending. And others are loyalty brands.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40