Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

NOVEMBER 22, 2023

The Changing Landscape of Payments The payment landscape has witnessed a profound transformation driven by technology and evolving consumer preferences. Mobile wallets, payment apps, and contactless transactions have become the preferred method for many consumers. This shift is multifaceted and encompasses several key developments: 1.

Banking 52

Banking Financial E Commerce Retail 52

CSM Magazine

MARCH 14, 2022

According to research done by Forbes, companies who have customer-centricity in their marketing strategies profit 60% more than those who don’t. To become customer-centric, it’s important you first understand the core needs and wants of your potential buyers.

Customer Centricity 98

Customer Centricity Loyalty Programs Loyalty Financial 98

Michelli Experience

OCTOBER 24, 2017

According to Shelagh, hundreds of consumer packaged goods (CPG) brands have: Lost 20% or more of their Boomer business, according to recent data from GfK MRI, and are now waking up to the fact that they need to reconnect with this enormous market segment. The Erosion of Loyalty. Never Assume Loyalty. Loyalty is earned.

Loyalty 63

Loyalty Magazine Consulting Loyalty Programs 63

CSM Magazine

OCTOBER 25, 2023

Online stores give consumers an almost limitless choice of shops to purchase from, along with the convenience of home deliveries and often competitive pricing. As a result, physical retailers must offer something truly special to entice and retain customers. Comprehensive training is essential for effective customer engagement.

Exceptional Customer Service 52

Exceptional Customer Service Retail Customer Service Social Media 52

CSM Magazine

OCTOBER 4, 2023

For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. Plus, the rewards points should be available to consumers in a timely manner.

Loyalty 59

Loyalty Banking Airlines Travel 59

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can watch the Loyalty Debate in full here.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

CSM Magazine

DECEMBER 8, 2022

In the wake of significant inflationary pressures leaving consumers with less disposable income, retailers can’t afford to ignore the critical importance of creating exceptional customer experiences. To the Retail Customer Experience Victors, Go the Spoils. Still, a negative customer experience can send shoppers packing.

Retail 52

Retail Customer Experience Loyalty Programs Omnichannel 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Customer loyalty programs.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36

CSM Magazine

DECEMBER 14, 2015

EMEA and APAC regions of 1,200 consumers and 200 advertising and marketing professionals at organizations with 500 or more employees, the study uncovers a distinct gap between consumers’ expectations of personalized marketing and what marketers are actually delivering. Following an in-depth survey in the U.S.,

Brands 40

Brands Customer Experience 2015 Loyalty Programs 40

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Take Out Print Ads. Create an in-Store App.

Customer Experience 49

Customer Experience Social Media Advertising Return on Investment 49

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Take Out Print Ads. Create an in-Store App.

Social Media 40

Social Media Customer Experience Advertising Return on Investment 40

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Any individual program is probably managing barely half that figure.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40