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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58