Customer Insights Magazine Metrics Rewards Programs 
Currency Alliance
FEBRUARY 26, 2019
Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Vanity metrics, such as total membership, are no longer an indicator of success. The customer feels the benefit of the reward.
Currency Alliance
SEPTEMBER 5, 2018
Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Sparse claims that the model is dead are severely misinformed. Unfulfilled promises.
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