Customer Insights, Rewards Programs and Transportation

Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Uber, for instance, introduced liquidity in the market for transport. Trust issues.

Loyalty

Loyalty Consumers Brands Airlines

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

FEBRUARY 26, 2019

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

Loyalty

Loyalty 2019 Loyalty Programs Hotels

CXDNA Update

Loyalty Coalitions V3.0: greater benefits for consumers and brands

Loyalty Strategy 2019: How to Win in the Next Decade

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