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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

That’s why customer journey mapping is such an inviting idea. When we map out the actual journey our customers take and turn it into a beautiful visual? Beautiful customer journey maps are easy to find. I love the idea of mapping out the journey for your customers.

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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

Does it drive the next best action, or leave them scratching their heads and dropping out of the journey? Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey. Do you have a customer journey map?

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Keynotes, Coaching and Executive Workshops. Kicking off the year or the quarter or the sales meeting with a workshop on how to better focus on customers is a great way to move the needle quickly. Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping.

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How to Know if Your CX Strategy Is Fake

Experience Investigators by 360Connext

I’m a big believer in mapping the experience. But I’ve seen this become the latest shiny thing in customer experience. Hold a workshop! Produce a beautiful map and get everyone in the company to appreciate it by going on a roadshow with it. Customer journey mapping is not the problem.