Stop alienating customers with inconsistent e-commerce experiences
Maru Group
JUNE 2, 2022
By Maria Melioumi, Marketing Writer, Maru/Matchbox | June 2, 2022. Consumers over 35 want an e-commerce platform that is vested in them now and in the long term. Based on this experience, Olga’s enthusiasm for the purchase was unsurprisingly diminished. It’s not enough to offer online ordering.
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