The #1 Reason Most Voice-of-Customer (VoC) Data Are Wasted
Stella Connect
MAY 11, 2017
Approximately half of those 1,000 customers have completed follow-up feedback requests (you read that right: a 50% response rate ). Talk about a return on investment. The average star rating in this group is now 4.65, and the average NPS score has jumped to 22.
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