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The #1 Reason Most Voice-of-Customer (VoC) Data Are Wasted

Stella Connect

Case Study: Using VoC Data to Save the Customer Relationship. For many of our clients, VoC data collection programs not only deliver valuable business intelligence, but also strengthen customer relationships by humanizing the brand. Talk about a return on investment.

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What is Voice of the Customer (VoC)?

Confirmit

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. Voice of the Employee. Voice of the Market. Voice of the Business.

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How & why to restart your Voice of Customer program

Thematic

We have more data than ever before, but drawing insights from that data to actually understand your customersvoice” is extremely difficult. What is Voice of Customer (VOC)? This section is courtesy of our webinar with Lynn Hunsaker. But how do you do it well? This is where a lot of companies take a wrong turn.