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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. But the success of these programs has as much to do with insights as technology. Match your value proposition to consumer appetites.

Brands 52
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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

The research service Apptopia released its list of most downloaded food apps 2022 and the results were telling. McDonald’s came in first with an estimated 40MM downloads which was not surprising given the company’s heavy investment in mobile app adoption. Third-party services represent ~52% of the downloads. That’s not the case.

2022 52
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Where is the new growth for restaurants?

Strativity

The research service Apptopia released its list of most downloaded food apps 2022 and the results were telling. McDonald’s came in first with an estimated 40MM downloads which was not surprising given the company’s heavy investment in mobile app adoption. Third-party services represent ~52% of the downloads. That’s not the case.

2022 52
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How to Build Brand Loyalty by Improving the Customer Experience

ProProfs Chat

In its marketing campaigns, Apple brands itself as a platform to explore one’s creativity, be respected by society, and belong to a community of people who believe in technological advancement. While e-commerce sales might be going through the roof, it still showcases its own set of limitations. Image Source: Customerthermometer.com.

Loyalty 93