CSM Magazine

AUGUST 21, 2023

Create Interactive Displays Creating interactive displays in your store is a great way to attract and engage customers. Use digital signage, touch screens, and other interactive displays to showcase product features and benefits, offer product demos, and provide educational information about your brand and products.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

DECEMBER 10, 2021

Unfortunately, in customer service settings, these sentiments affect much more than employee happiness or turnover—often impacting customer interactions and even customer satisfaction with your brand. Then use these to build out the right set of touchpoints to make their experience engaging and productive from the beginning.

Omnichannel 98

Omnichannel Employee Experience Rewards Programs Touchpoint 98

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. over the same period[viii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

FEBRUARY 22, 2023

These personas can serve as guidelines when designing new experiences and touchpoints along the customer journey. Map the Customer Journey : Track each step your customers take while interacting with your product or service to gain an in-depth understanding of their journey with it.

Customer Experience 52

Customer Experience Rewards Programs Omnichannel Touchpoint 52

Currency Alliance

NOVEMBER 14, 2019

DSW, a shoe retailer, built a new loyalty platform on Google Cloud Services, allowing the retailer to ‘tailor rewards and offers with a high level of detail, engaging customers as individuals to build emotional loyalty’. Brands reward more touchpoints to grow emotional loyalty. The tide is turning. Points alone can’t do this.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. Define the strategy.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45