I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
InMoment XI
MAY 14, 2022
How do they contribute to fulfilling your individual needs? And how do your shopping dollars help craft—and confirm—your personal identity? This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value.
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