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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

But as a four-time CEO myself, I know that even 30 minutes a month, to ask the right questions and get my team executing brilliantly, is time well-spent. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly. Uncover the mountains of gold in your mid-long tail customers.

Loyalty 52
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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. We hear loyalty leaders state all the time that they have embraced ‘best practices’.

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Local Voice Search, the Big 3 of Voice, and Tactical Misconceptions

Grade.us

A local business, as you know, is anybody who can interact with customers face-to-face, either at their place of business or their customer's place of business. A local business, as you know, is anybody who can interact with customers face-to-face, either at their place of business or their customer's place of business.