Currency Alliance

FEBRUARY 26, 2021

The incentives industry was born out of this marketplace transformation – where scarcity basically disappeared. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

APRIL 10, 2021

Your loyalty team will never capture this insight by operating as they’ve done for the last 10 or 20 years, because traditional loyalty programs simply weren’t set up to capture the mid-long tail – but it’s now eminently achievable. As CEO, the time you can dedicate to your loyalty program is probably close to zero.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

I have, though, been a 4-time CEO, across various industries which went through fairly dramatic changes during the past three decades, so hopefully my voice can be viewed as unbiased. If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make?

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52