Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. We hear loyalty leaders state all the time that they have embraced ‘best practices’.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

Uncover the mountains of gold in your mid-long tail customers. Most loyalty teams obsess over your 10-15% most frequent customers, partly because they’re profitable, but partly because they’re easy to market to. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Bold360

NOVEMBER 21, 2016

In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. Meet Our Panel of Customer Experience Pros: Daisy Jing. Sasha Tenodi. Wendy Glavin. Randy Hernandez. Jess Tiffany. Casey Tibbs. Alex Reichmann. Qiaoli Wang. Jake Rheude. Bryan Clayton.

2016 111

2016 2017 Customer Experience Social Media 111