2002, Brands, Customer Change and Marketing

Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Beyond Philosophy

JANUARY 16, 2018

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Culture

Culture 2002 Customer Centricity 2007

Navigating Change

C Space

MARCH 25, 2020

Insight Directors are under pressure to own the perspective on customers, who are changing at an accelerated rate. What’s adding to the challenge is that traditional (and expensive) methods such as NPS and brand trackers don’t seem to be the right tools for the job at this moment. Could that have been predicted? Quite possibly.

2002

2002 Airlines 2003 Travel

CXDNA Update

Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Navigating Change

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