Beyond Philosophy

JANUARY 16, 2018

CMC Thought Leadership Principal, Beyond Philosophy. A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” The author had several suggestions for building customer-centricity.

Culture 83

Culture 2002 Customer Centricity 2007 83

C3Centricity

APRIL 17, 2018

He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days. What a Customer First Strategy is not. What a Customer First Strategy is.

Customer Centricity 75

Customer Centricity Innovation Airlines 2002 75

Totango

MAY 30, 2019

Created in 2002, the awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. Totango was honored for its leadership and innovation as the leading enterprise customer success platform.

Innovation 12

Innovation Leadership 2002 Customer Success 12