Remove 2002 Remove Customer Change Remove Management Remove Marketing
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Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Beyond Philosophy

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customerschanging needs.” The author had several suggestions for building customer-centricity. Michael Lowenstein, Ph.D., when making decisions.

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Navigating Change

C Space

Build cultural understanding : We have the ability to understand how customers from one side of the world to another are experiencing and reacting to changes, allowing us to tailor local marketing and comms so messages feel authentic and relevant. This can inspire new customer-led principles for activations during this time.

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