Uncovering CX in China: They’re Ready, Are You?
Beyond Philosophy
JULY 6, 2016
China sees us as the thought leadership of Customer Experience. I wrote Building Great Customer Experiences , my first book about Customer Experience, in 2002 with John Ivens. Also, while you can’t use customer data the same way as you can in the West, you can use other channels to great effect, particularly email.
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