Natalie Petouhof

MARCH 6, 2017

I’ve written return on investment models for the value of human capital. She joined Google in 1999 as the company’s first marketing manager and led the initial development of several key consumer products including Google Images and Google Books. So Who Are Some of The Speakers?

Culture 40

Culture Competitive Advantage 2015 2012 40

Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior. Vanderhook said, “We’ve seen return on investment improve by a factor of 10 or 20.”

2011 65

2011 Advertising 2005 2015 65

Michel Falcon Experience

APRIL 13, 2023

Michel Falcon: How would you have described the company culture at 1-800-GOT-JUNK when you were part of the leadership team? Second thing was I wanted to leverage free PR and start generating a lot of press because we had no marketing dollars, but we could get a lot of press coverage to drive the brand.

Culture 60

Culture 2003 ROI Leadership 60