Remove 2005 Remove Marketing Remove Return on Investment Remove Social Media
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Why Customer Delight Is the Wrong Strategy

Comm100

But for many businesses, this can be a poor return on investment, with many resources being spent on a never-ending quest to go above and beyond. In 2005, Bain & Company surveyed 362 firms. The ugly truth is that beyond meeting customer expectations, delighting customers has a minimal impact on loyalty.

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Company Culture Is Profitable & For Everyone with Cameron Herold

Michel Falcon Experience

Second thing was I wanted to leverage free PR and start generating a lot of press because we had no marketing dollars, but we could get a lot of press coverage to drive the brand. Michel Falcon: What do you know now about company culture that you wish you had known when it was 2005, 2006? Those tend to be your core values.

Culture 60
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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

News Corp bought Myspace for $580 million back in 2005. Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. It’s a popular social media ritual in which people post retro photos on social media. Viant is the parent company of Myspace.

2011 65