Customer Lifetime Value: A Guide to the Northstar Revenue Metric
Wootric
AUGUST 4, 2020
The goal is to make the revenue-over-time from each individual customer as high as possible. But the technical definition doesn’t cover the magic that’s actually in CLV – as a metric and as a mission for a digital marketplace, an e-commerce site, and SaaS businesses. What can (or should) I automate?
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