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Beyond a single number: How to add context to your Net Promoter Score

Alida

Many smart companies use Net Promoter Score (NPS) to measure how well they’re meeting the needs and expectations of their customers. What is a Net Promoter Score, exactly? Created by customer loyalty researcher Frederick F. What are the main advantages of the Net Promoter Score?

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Customer Effort Score (CES) explained

Hello Customer

The customer effort score (CES) is a key metric that shows companies how simple or difficult it is for customers to do business with them. It measures how much effort a customer has to put in to use a product or service, acquire information about its usage, or address a problem. Customer loyalty can be predicted by CES.

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Twenty Years Later, is the Net Promoter Score Still Relevant?

inQuba

In December 2003, Fred Reichheld, the developer of the Net Promoter Score (NPS) measurement system, published “The One Number You Need to Grow” 1 in the Harvard Business Review (HBR). went on to advise many companies on the benefits of implementing the Net Promoter system, and how to use it.

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What is Customer Effort Score (CES) and How to Measure It?

Kayako

For many years companies believed that customer service was the vanguard for building customer loyalty. The Corporate Executive Board’s Customer Contact Council (CCC) surveyed 75,000 B2C and B2B customers over three years and published their research in 2010. But what is the Customer Effort Score ?

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Reducing Customer Effort – Make it Easy to be Your Customer

NICE inContact

Are you measuring Customer Effort Score? First introduced in 2010, Customer Effort Score (CES) is a fairly new contact center metric. Together with the “tried, trusted and true” Net Promoter Score (NPS) and Customer Satisfaction (CSAT) it helps you to measure just how happy your customers really are.

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Reducing Customer Effort – Make it Easy to be Your Customer

NICE inContact

Are you measuring Customer Effort Score? First introduced in 2010, Customer Effort Score (CES) is a fairly new contact center metric. Together with the “tried, trusted and true” Net Promoter Score (NPS) and Customer Satisfaction (CSAT) it helps you to measure just how happy your customers really are.

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How to Track Customer Effort for Every Transaction

Kayako

By asking customers to self report their “level of effort” at each transaction, we’re able to paint a picture of higher and lower effort experiences. Sending a Customer Effort Survey. In 2010, the CEB surveyed thousands of customers and service leaders to determine the best way to predict customer loyalty.