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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

Tweet The phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. Customer care extends far beyond the traditional call center. Think about it.

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How to improve customer service in the digital world

Service Untitled

Wachovia turned into Wells Fargo in March 2011. They also promised to have more in-house personnel to assist customers and to become more efficient. Why not make call centers more customer friendly? New bank fees not conducive to customer satisfaction Bank of America is reaping in some heavy criticism since.

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WATCH NOW: PeopleMetrics Turns 20! 3 Business Lessons from CX Entrepreneur Sean McDade PhD | PeopleMetrics LIVE!

PeopleMetrics

Audrey Squaresky: I'm Audrey Squaresky - I'm the Director of Customer Experience here at PeopleMetrics. I joined PeopleMetrics in 2011, so I'll hit the 10 years milestone at PeopleMetrics very soon and I'm really happy about it. Ripal, you joined right around 2011. Ripal Patel: Hi, my name is Ripal Patel. What was the.

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