Remove 2011 Remove Consumers Remove Loyalty Programs Remove Sales
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Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40
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A Guide to Retention Marketing

SmartKarrot

But you also want your former users to consume it and engage with its offerings. Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. Leverage customer loyalty programs. You have a solid product.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

The 1979 study by the Technical Assistance Research Program , commissioned by the White House Office of Consumer Affairs, found that a complaining customer might tell 8-12 people about a negative experience they had with a business. It blurs the lines between customer service, marketing, and even sales. Social Proof.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

McDonalds saw an increase in sales of 5.5% Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) Consider the following research study by Edelman which shows the top reasons why consumers trust a brand. in the Q4 of 2018.

Brands 111
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Leveraging NPS to Drive Revenue and ROI

SurveySensum

They found that on average, a consumer is valued at $210 to Dell. To understand this difference better, the 2023 Satmetrix Net Promoter Benchmarks report (for US consumers) provides detailed information on the NPS score of 192 brands in 23 industry sectors, covering 63,939 respondents. Here are 4 ways to do that!

NPS 52