The Implications of Big-data Marketing: Bigger Than You Think
West Monroe
JULY 24, 2017
Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. With the institution of loyalty reward programs, the collection of purchase/transaction data took off. The best way to prevent such a catastrophe is to determine what types of information align clearly with your company’s culture, values, and mission.
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