ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case
Natalie Petouhof
SEPTEMBER 1, 2016
If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand. Customer care extends far beyond the traditional call center. How to Calculate Social Customer Care ROI. Social media metrics. Think about it.
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