What Are Micromoments, & Why Are They So Important?
Experience Investigators by 360Connext
MARCH 30, 2021
Note from Jeannie: Back in 2012, I recorded a talk for TEDx around what I then referred to as “micro-interactions.” When I’m working with companies to build customer journey maps , I like to ask teams to imagine their customer going through each step of the journey during their worst day.
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