Grocery Store Customer Journeys Are Becoming Increasingly Digital
Second to None
FEBRUARY 4, 2020
Since 2013, digital’s influence in-store across all retail sectors has grown a dramatic 300 percent, from 14 percent of all transactions to 56 percent in that timeframe. Alongside overall digital influence growth, mobile’s in-store influence has also expanded from 5 percent in 2013 to more than one-third (37 percent) in 2016.
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