The Rule of 40 for SaaS Companies: All You Need to Know
SmartKarrot
JANUARY 15, 2021
In 2015, venture capitalists began to popularize the Rule of 40 as a health check for SaaS companies. Increased profits also lead to better brand value and more spend on research, sales, development, and marketing. Improved user experience. Formula for the Rule of 40. Customer-centric innovations.
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