2016 CEM Customer Experience Touchpoint 
Ian Williams
NOVEMBER 15, 2015
CX (Customer experience) is the real deal. In fact, in a survey undertaken by Gartner in 2014, 89% of marketers stated that they expect to compete primarily on the basis of CX by the year 2016. These include customer research, customer satisfaction and loyalty, to name but a few. Is CX a completely new concept?
Clarabridge
JANUARY 11, 2017
Are you wondering where 2016 went? Customer Journey Map Template. Building a customer journey map is one of the first steps toward effective customer experience management, but it’s hard to know where to start. You need a simple way to visualize each touchpoint and the customer sentiment associated with each one.
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Clarabridge
SEPTEMBER 1, 2015
According to Aetna, 22 million people are expected to purchase individual healthcare coverage in 2016. Insurance companies now need to make sure that their customers are not only healthy, but also happy and want to stay with them. This change has led to many insurance companies investing in customer experience management.
SurveySparrow
OCTOBER 25, 2019
I bet every business guru you turned to advised you to create a customer experience strategy to enhance customer experience, didn’t they? Companies with successfully implemented customer experience strategies are found to achieve higher customer satisfaction, increased revenues, and reduced customer churn.
Experience Matters
APRIL 7, 2015
In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. This year’s crop of candidates was quite competitive.
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