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How to Identify Your Most Important Customer Touchpoints

GetFeedback

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. Put yourself in the customer’s shoes. But if the customer experience is so paramount to the bottom line, why are many companies still lagging behind?

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Customer experience is mired in mediocrity

Alida

Customer experience is middling at best, and that’s troubling for brands. Forrester’s 2017 Global Customer Experience Trends report found the vast majority of firms in digital and traditional retail, banking and insurance around the world only earned the research firm’s Customer Experience Index (CX Index) score in the “OK” range.

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Customer Experience ROI Opportunities on B2B Touchpoints

ClearAction

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? 4 Steps to Customer Experience ROI. Capture customers’ informal post-purchase comments.

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More evidence that customer experience is about emotions

Customer Bliss

Some interesting, if not surprising, news from the customer experience world recently. Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Twice as many brand scores fell as rose, and losses outpaced gains.

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Break Silos with This Secret Customer Experience Weapon: Cascading Collaboration

CX University

As it turns out, customer experience unlocks a radical capability of mapping the customer journey. From Touchpoint to Customer Journey: How the simple act of connecting the dots will start a revolution. Customer experience has made a revolutionary discovery. March 2016. March 2016.

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What I did in my first year leading Customer Experience, with Tom McCann – CB62

Customer Bliss

Tom is the Principle, Head of Member Experience at Aon Hewitt. While he’s been in customer-facing roles for about 25 years, he’s only been at Aon Hewitt since mid-2016. Immediately prior, he was a Senior Customer Experience Analyst for Forrester.)

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Chief Customer Experience Officer – San Antonio International Airport, With Karen Ellis – CB44

Customer Bliss

I found it interesting that our work in customer experience is now expanding to airports, and Karen Ellis of the San Antonio International Airport (previously in somewhat similar roles in Houston and Atlanta) was good enough to come on the podcast and discuss some of her initiatives and challenges. Customer Service Training Program.