Eptica

NOVEMBER 23, 2016

Date: Wednesday, November 23, 2016 Why you need to take a customer-centric view of digital transformation. Published on: November 23, 2016. The key is putting the customer first, and taking a comprehensive view of the entire journey and all of its touchpoints. Why is this?

Customer Centricity 73

Customer Centricity 2016 Touchpoint Customer Experience Management 73

ClearAction

DECEMBER 31, 2015

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. Business-to-Business Customer Experience. Advice This Past Year. Highlights.

Customer Experience 54

Customer Experience Net Promoter Score B2B B2C 54

BirdEye

MAY 6, 2021

There’s a reason why Birdeye is the #1 Experience Marketing platform on the market. We work hard to ensure that our platform enables businesses to deliver fantastic experiences at every touchpoint and allows their customers to share their experiences on review sites and social media. 2021 G2 Spring awards.

Marketing 98

Marketing 2021 Magazine 2019 98

ClearAction

DECEMBER 27, 2017

Do Customers Experience Your Internal Collaboration — or Lack of It? “Our clients helped us see that in some cases where we weren’t collaborating, they would experience our lack of collaboration,” said Senior Vice President of Insights & Client Experience at SunTrust Bank, Jeff VanDeVelde.

Customer Experience 54

Customer Experience Workshop B2B Banking 54

Clarabridge

JANUARY 11, 2017

Are you wondering where 2016 went? Customer Journey Map Template. Building a customer journey map is one of the first steps toward effective customer experience management, but it’s hard to know where to start. Learn more here: Customer Journey Map Template. Social Customer Service Etiquette.

CEM 40

CEM Customer Journey Mapping 2016 Customer Journey 40

Clarabridge

SEPTEMBER 1, 2015

According to Aetna, 22 million people are expected to purchase individual healthcare coverage in 2016. Insurance companies now need to make sure that their customers are not only healthy, but also happy and want to stay with them. This change has led to many insurance companies investing in customer experience management.

Insurance 73

Insurance Healthcare CEM Call Center 73

COPC

AUGUST 10, 2016

will moderate a select group of industry leaders for an engaging and entertaining exploration of key findings from the 2016 Consumer Edition of the Customer Experience Management Benchmark (CXMB) Series. will be presenting: Implementing Effective Customer Journey Mapping for Excellent Customer Experience.

Events 40

Events Customer Journey Mapping Workshop Hotels 40

Storyminers

MAY 4, 2016

[originally posted on the User Testing Blog 3/06/2016 by Spencer Lanoue ]. Investing in customer experience drives revenue growth and increases customer loyalty. According to Gartner , customer experience will be the main battleground for competing companies over the next two years.

Customer Experience 56

Customer Experience Definition Interaction Customers 56

Hero Digital

JANUARY 16, 2019

Many healthcare companies are lagging behind on the urgent need for customer experience management in their organizations. A study from PwC shows that just 49% of consumers say that the healthcare customer experience is satisfactory. The Trap of Perceiving Customers as Patients.

Healthcare 49

Healthcare Hospitality Customer Journey Airlines 49

CX Journey

JUNE 22, 2017

It was published on their blog on October 25, 2016. In this second part of a two-part series, I continue detailing some important ways to ensure that your company is putting the customer at the center of all it does. In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle. It's time to get one!

Customer Journey Mapping 58

Customer Journey Mapping Communication Customer Centricity Customer Journey 58

Qualtrics

MAY 1, 2019

Since founding Holly Palmer Consulting in 2016, she has presented at industry conferences on topics including creating a relationship fundraising culture, how to improve donor retention and how to design a meaningful alumni research study. Key action: Ask for feedback at every touchpoint; don’t just rely on surveys.

Engagement 39

Engagement Events Workshop Social Media 39

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? They’re important questions because customer scenarios differ in each case.

B2B 86

B2B Customer Experience Customer Experience Management Customer Journey Mapping 86

Chattermill

AUGUST 8, 2017

Using technology to improve your customer experience. customer experience. 63% of companies prioritised investing in new technology to improve customer experience and the options are far and wide when it comes to picking the right investment. Using technology to improve customer experience.

Technology 40

Technology Customer Experience Net Promoter Score E Commerce 40

ClearAction

OCTOBER 25, 2018

Thankfully, many companies have been migrating away from product-centric, month/quarter-end-centric and competitor-centric marketing, toward putting the individual or most profitable customer at the center of marketing design and delivery. Half of B2C companies and a third of B2B companies have a dedicated customer experience budget.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

BirdEye

APRIL 24, 2023

Sales cycle: B2B usually has a longer sales cycle involving multiple touchpoints, as purchasing decisions are more complex and require approval. Managing a consistent and cohesive brand presence across multiple platforms and channels, ensuring a unified message and customer experience.

Marketing 93

Marketing Social Media B2C Advertising 93

Ian Williams

NOVEMBER 15, 2015

CX (Customer experience) is the real deal. In fact, in a survey undertaken by Gartner in 2014, 89% of marketers stated that they expect to compete primarily on the basis of CX by the year 2016. These include customer research, customer satisfaction and loyalty, to name but a few. Is CX a completely new concept?

Customer Journey Mapping 142

Customer Journey Mapping Customer Journey CEM Blog 142

Experience Matters

APRIL 7, 2015

In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. This year’s crop of candidates was quite competitive.

2015 97

2015 Multi-Channel 2014 CEM 97

ClearAction

AUGUST 16, 2019

Meaningful customer engagement requires that companies remain diligent, predictive and proactive”, reports a Forbes Insights and Pegasystems 2017 survey. What is customer engagement? Ensure your marketing is centered on customers’ well-being from their perspective to maximize both immediate and long-term rewards.

Customer Centricity 48

Customer Centricity Customer Engagement Engagement 2018 48

Eptica

FEBRUARY 8, 2017

No wonder that in 2016 Gartner research CEOs listed customer experience as their second biggest priority, directly behind business growth. 37% listed customer experience management software as their top technology investment over the next five years.

2017 52

2017 Consumers 2016 Touchpoint 52

Lumoa

APRIL 3, 2018

That time, customer experience management was still unknown to the most of the business doers. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Do not ask feedback after each touchpoint either.

Net Promoter Score 134

Net Promoter Score NPS Touchpoint Feedback 134

Storyminers

APRIL 11, 2016

This Interview was conducted by ReachForce and first appeared March 9, 2016 . Mike Wittenstein leads Storyminers, a pioneering customer experience design firm based in Atlanta. We recently checked in with them to discuss some of the challenges enterprises face in managing customer experience today.

Customer Experience Management 56

Customer Experience Management Customer Experience Management B2B 56