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How to Identify Your Most Important Customer Touchpoints

GetFeedback

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

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Customer Experience ROI Opportunities on B2B Touchpoints

ClearAction

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints. Customer Experience ROI Opportunities in B2B Touchpoints. Understanding Business-to-Business Purchase Decisions.

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Strativity Group’s Touchpoint Dashboard Expands Its European Footprint

Strativity

retains Danny Peters as Head of Client Success – Europe, Touchpoint Dashboard. announces an agreement with Danny Peters to represent Touchpoint Dashboard as Head of Client Success – Europe. Peters will lead sales and service for Touchpoint Dashboard in the EU. Says Touchpoint Dashboard Managing Director, Peter Haid.

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Report: Lessons in CX Excellence, 2016

Experience Matters

We just published a Temkin Group report, Lessons in CX Excellence, 2016. The report provides insights from eight finalists in the Temkin Group’s 2015 CX Excellence Awards. The report, which is 100 pages long, includes an appendix with the finalists’ nomination forms.

2016 74
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Four key themes from eTail East 2016

OpinionLab

Instead, it’s about creating an overall customer solution that combines all potential touchpoints and embraces technological evolution. Takeaway one leads neatly into the second takeaway from eTail East: how do you create a frictionless, enriching and consistent customer journey at all touchpoints? The key to this?

2016 60
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Intelligent Customer Touchpoints: What Are They and Why Do You Need Them?

CX Journey

Identify and Understand Customers Identity-driven touchpoints are designed to understand who the prospect or customer is. Deliver Convenience Digitally Digitally-enabled customer touchpoints include mobile web, mobile apps, text messaging, live chat, online customer communities, live videoconferencing, and self-service portals.

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Customer experience is mired in mediocrity

Alida

In fact, traditional retail improved much faster than digital, with robust 40 percent of traditional retailers’ CX Index scores rising from 2015 to 2016, while only 18 percent of digital retailers improved. They must also take an omnichannel approach , as customers pass judgement based on every touchpoint.