2016 Customer Engagement Customer Relationship Management Rewards Programs 
BirdEye
JULY 5, 2023
This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company. Nike has devised a customer retention strategy via their Nike App, which offers a rewards program and exclusive and early access to products. What is a relationship marketing strategy?
West Monroe
JULY 24, 2017
For details see Christl and Spiekermann 2016 (p. Consumer segmentation was largely limited to characteristics such as age group, relationship category, and gender – categories so broad and vague as to be relatively meaningless. Today’s companies seek to collect as much customer data as possible. How this has become possible.
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