Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

BirdEye

JULY 5, 2023

Nike has devised a customer retention strategy via their Nike App, which offers a rewards program and exclusive and early access to products. To improve customer satisfaction, Nike also offers a 30-day test for its shoes so that customers don’t need to endure any stress when they’ve ordered it online.

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Bold360

APRIL 27, 2017

The Qubit Future of Travel Report 2016 shows that investing in customer satisfaction can be equally as important as competing on price points. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. The post How Important is Customer Service in Travel and Tourism?

Tourism 56

Tourism Travel Customer Service E-support 56

Strativity

APRIL 27, 2023

As delivery apps continue to grow in popularity they will continue to serve as a go-between with the customer and the brand while taking a portion of the same store margin which will spell trouble for the restaurant industry over time. Key Actions for Design + Build: In-store Experiences Customer Data Enablement Digital Experience 5.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

As delivery apps continue to grow in popularity they will continue to serve as a go-between with the customer and the brand while taking a portion of the same store margin which will spell trouble for the restaurant industry over time. Key Actions for Design + Build: In-store Experiences Customer Data Enablement Digital Experience 5.

2022 52

2022 Roadmap Customer Relationships Brands 52

West Monroe

JULY 24, 2017

For details see Christl and Spiekermann 2016 (p. With the institution of loyalty reward programs, the collection of purchase/transaction data took off. Only then should you look for and access third-party data that will help you drive powerful customer engagement and achieve other success metrics.

Marketing 51

Marketing 2011 Advertising Seminar 51