2017 Competitive Advantage Customer Voice Touchpoint 
Lumoa
OCTOBER 31, 2018
As more industries continue to be disrupted by smaller, more agile, niche specialists who are better able to meet the needs and expectations of customers, larger, legacy businesses are at serious risk of losing relevance with their customers and potentially ceasing to exist. Let’s think in customer touchpoints instead.
ClearAction
OCTOBER 25, 2018
Marketers put the long-term interest of the customer above the short-term company conversion goals. Marketers put themselves in the customers’ shoes to serve customers better, thus building a long-term, sustainable competitive advantage.” 4 2017 CMO Digital Benchmarking Study , Leapfrog Marketing Institute.
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