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Turning customer experience into competitive advantage

Eptica

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. Published on: October 25, 2017. At a time when competition is ever-increasing, the experience that consumers receive is central to attracting and retaining their business, and therefore to the company bottom line.

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3 Customer Engagement Trends to Watch in 2017

Calabrio

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. According to Gartner’s annual CMO spend survey, as customer experience becomes the key to gaining a competitive advantage, CMOs will spend more on tech to support their CX goals. Start here.

2017 61
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3 Customer Engagement Trends to Watch in 2017

Calabrio

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. According to Gartner’s annual CMO spend survey, as customer experience becomes the key to gaining a competitive advantage, CMOs will spend more on tech to support their CX goals. Start here.

2017 40
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3 Customer Engagement Trends to Watch in 2017

Calabrio

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. According to Gartner’s annual CMO spend survey, as customer experience becomes the key to gaining a competitive advantage, CMOs will spend more on tech to support their CX goals. Start here.

2017 40
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX In my opinion, three things that are essential for CX in 2018 include: Restoring trust – 2017 has seen more examples of organizations continuing to fail to meet basic customer expectations.

2018 141
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How market research platforms are redefining research agencies

Qualtrics

New agencies know how to improve customer experience at every touchpoint. Qualtrics helps you delight customers at every touchpoint and improve every interaction along their customer journey. 50% of MR agencies agree that automation has provided a competitive advantage (GRIT Report 2018). Qualtrics Agency Survey 2017).

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4 Outstanding Value Proposition Examples to Consider

Help Scout

Yet according to McKinsey, “In many cases, the customer — not the competition — is the key to a company’s prospects.” Looking at your competitors might define your competitive advantage — i.e., what do you do better than them? It’s a matter of focus. But looking at your customers defines value.

Hotels 40