Eptica

OCTOBER 25, 2017

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. Published on: October 25, 2017. Author: Vincent Giraud Customer experience is becoming the primary differentiator for brands , whatever industry they are operating in. There are four areas that they need to work on: 1.

Competitive Advantage 56

Competitive Advantage Customer Experience Social Media 2017 56

Eptica

NOVEMBER 8, 2017

Date: Wednesday, November 8, 2017 How to make your organization truly customer centric. Published on: November 08, 2017. Author: Olivier Njamfa We all know that today it’s vital to put customers at the heart of your business. The importance of security and GDPR to the digital customer experience.

Customer Centricity 96

Customer Centricity Chief Customer Officer 2017 Competitive Advantage 96

Lumoa

JANUARY 9, 2018

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. Let’s think in customer touchpoints instead.

2018 141

2018 Customer Experience Competitive Advantage 2017 141

Confirmit

SEPTEMBER 24, 2018

A successful Customer Experience Management program offers numerous benefits to organizations: Monitor customers’ feedback to understand their pain points and focus on improvements that matter to them. Provide a holistic view of customers across all touchpoints and all channels, across the entire customer journey.

Customer Experience Management 45

Customer Experience Management Management Customer Experience Multi-Channel 45

ClearAction

OCTOBER 25, 2018

Marketers put the long-term interest of the customer above the short-term company conversion goals. Marketers put themselves in the customers’ shoes to serve customers better, thus building a long-term, sustainable competitive advantage.” 4 2017 CMO Digital Benchmarking Study , Leapfrog Marketing Institute.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

Confirmit

SEPTEMBER 24, 2018

A successful Customer Experience Management program offers numerous benefits to organizations: Monitor customers’ feedback to understand their pain points and focus on improvements that matter to them. Provide a holistic view of customers across all touchpoints and all channels, across the entire customer journey.

Customer Experience Management 40

Customer Experience Management Management Customer Experience Multi-Channel 40

ClearAction

AUGUST 16, 2019

This rosy self-assessment may be due to a misunderstanding of the role that customer engagement should play — many of these companies could simply be viewing engagement through the wrong lens… Customer engagement is not a one-off endeavor, nor is there a single button to push or a box to check to ensure success.

Customer Centricity 48

Customer Centricity Customer Engagement Engagement 2018 48