Reconsidering Loyalty: Top Loyalty Trends for 2019
Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.
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