The Ultimate Guide to NPS Benchmarking in Retail
SurveySensum
JUNE 1, 2023
This is not good, as detractors can bad mouth their experience with your business and damage the brand value. According to research done by Satmetrix in 2022, the industry average NPS score of online shopping (retail) is 41. Also, connecting with reputable market research firms will be another way to acquire this data.
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