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5 Top Customer Service Articles of the Week 3-14-2022

ShepHyken

The New Reality of Loyalty: Consumers Want Brands To Earn It by PRNewsWire. MarTech Cube) Amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data, Yotpo’s annual State of Brand Loyalty survey reveals just how hard brands have to work to earn loyalty that drives positive business outcomes.

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5 Rules of How to Effectively Target Your Critical Customers

Beyond Philosophy

It was a subject inspired by some interesting stats I read about in the consumer research team Attest’s 2022 US Consumer Trends report about what different groups of customers want. Consider the following: 57% of Americans want brands that make them laugh and entertain them. Rule #3: Define what value means for you.

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

You see, when you invest in advertising and show up in front of your customers during a crisis, they’ll remember your brand. And when everything ends, and your customers gain money, they’ll go to your company first. . This will create a positive, kind, empathic brand image in front of your customers.