SMS vs MMS: Understanding the difference and when to use each
BirdEye
MAY 25, 2023
According to research from 2022, 70% of consumers opted in to receive direct text messages from businesses. Whether is SMS, MMS, email, or social media, Birdeye’s messaging software can help connect with customers using one inbox. Further, most businesses report SMS click-through rates between 20% and 35%.
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